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Pooja Choudhary

Pooja Choudhary

Hi, I'm Pooja — a graphic designer passionate about creating thoughtful and visually impactful brand experiences. I specialise in branding, packaging, and creative design that helps businesses stand out with clarity, creativity, and purpose.

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Branding

Building thoughtful brand identities that reflect your business vision and personality. From logo design to complete visual direction, I create branding systems that feel cohesive, memorable, and designed to connect with your audience.

Packaging

Creating packaging designs that are both visually impactful and strategically designed to enhance your product presence. Every detail is crafted to help your brand stand out while creating a strong and lasting impression.

Graphic

Designing creative assets for both digital and print platforms, including social media creatives, advertisements, marketing materials, campaign designs, and other brand communication visuals tailored to your business needs.

Animation

Creating engaging motion graphics and professionally edited videos that bring brands to life through dynamic visuals, animations, and storytelling tailored for digital platforms and campaigns.

Latest work

Lumov

Packaging & Brand Asset Design
LUMOV — Packaging Design

Pure Glow

Skincare Packaging Design
Pure Glow

BabyMD

Brand Identity & Visual Asset Design
Baby MD

Odyssey Elixir

Packaging Redesign Concept
Odyssey Elixir

Why Choose Me?

Empathy First

 Empathy First

Empathy First

I believe that great design goes beyond aesthetics—it's about understanding the people who will use it. I take the time to truly listen, putting myself in the user's shoes to create experiences that are not only visually appealing.

Timely Delivery

 Timely Delivery

Timely Delivery

"Timely Delivery" means more than just being on time — it's about reliability, consistency, and respect for your schedule. Every project arrives exactly when you need it, without compromising quality or attention to detail.

Pixel Perfect

 Pixel Perfect

Pixel Perfect

"Pixel Perfect" embodies a commitment to flawless design—every detail meticulously crafted, every element aligned with precision. Creativity and accuracy combine to deliver visually stunning results that are as functional as they are beautiful.

Creative Vision

 Creative Vision

Creative Vision

Creative Vision is the ability to see beyond the ordinary—transforming ideas into impactful realities through imagination, innovation, and purposeful design. It's where inspiration meets strategy to shape meaningful and memorable experiences.

Empathy First

Kind words from the
people I've worked with

Pooja is very creative and has a great sense of aesthetics, and colour palette. She is well-versed in the image as well as video editing. She has a great attitude, is very professional in her approach and doesn't shy away from learning and delivering new things.
Jhoomer SinhaFounder — Hea Boosters
Pooja played a key role in shaping the visual identity of BabyMD, from logo design to creating a complete brand guideline system. She also beautifully designed cute mascots that added warmth and personality to the brand. Her thoughtful approach and attention to detail helped bring clarity and consistency to the overall identity.
Deeksha SenguttuvanFounder — BabyMD
She played an important role during the initial days of Lumov, demonstrating a clear understanding of the unique requirements and constraints of a young company. She understands design briefs quickly and delivers polished, on-brand website graphics and packaging. Skilled in both image and video editing, she is a reliable collaborator who readily learns and adapts to new project requirements.
Saumaric DangwalCo-founder — LUMOV
Pooja designed the booklet and advertisement banners for Nivaan Care with a thoughtful and professional design approach. Her attention to detail and ability to create clear, visually engaging creatives helped strengthen our brand communication across both print and digital platforms.
Nivaan CareMarketing Manager
Pooja designed our ice cream packaging with a fun, vibrant, and eye-catching approach that perfectly captured the brand's playful personality. Her creative use of colours, typography, and visual elements helped the packaging stand out while creating a memorable shelf presence.
Bajo FoodsDesign Manager
Pooja has been reliable and helpful for our day-to-day design needs. She is good at handling work related to packaging, listing images, print materials, and is especially helpful in the initial setup phase to get projects started quickly and smoothly.
Ankit GuptaCo-founder — LUMOV
Pooja worked on multiple projects for 2070 Health and consistently delivered thoughtful, high-quality designs across different requirements. Her versatility, creativity, and attention to detail helped maintain strong visual consistency while bringing fresh ideas to every project.
2070 HealthMarketing Manager
Working with Pooja has been an absolute pleasure. Her eye for design is exceptional. Every website graphic she delivered was polished, on-brand, and visually striking. She understands the brief quickly and brings creative ideas that elevate the entire look of a project. Truly a designer who takes pride in her craft.
TusharFounder — Set My Cart

Find Answers Here

Whether you're curious about the design process, need guidance on project timelines, or want.

What design services do you offer?

I specialise in branding, packaging design, visual identity systems, social media creatives, and marketing design for both digital and print platforms.

What is your design process like?

It starts with a deep-dive into your brand and goals. From there, I move through research, concept exploration, design iterations, and refinement — sharing work at every milestone so we stay aligned.

What tools do you use for design?

The Adobe suite (Illustrator, Photoshop, InDesign, After Effects), Figma for digital and UI work, and Procreate for early sketches and exploration.

What files and deliverables will I receive after the project?

Final deliverables include all source files, print- and web-ready exports (AI, PSD, PDF, PNG, SVG), and a brand guideline document where relevant.

Do you work with both startups and established brands?

Yes — I've worked with early-stage founders building a first brand, as well as established teams refreshing their identity or running campaign work.

Design Explorations

Ready to Build Something Meaningful?

Let's create a brand that stands out and connects with your audience.

Let's Talk